After a series of postponements due to the pandemic the Tornabuoni in Florence has finally opened its doors. The brand new luxury lifestyle hotel by Ag Group marks the debut of Hyatt’s The Unbound Collection brand in Italy. With 62 rooms and suites the property is in the historic Minerbetti building on the Via Tornabuoni.
“We are thrilled to welcome guests to this extraordinary building, which is an iconic symbol of Florence - said Andrea Girolami, President and CEO Ag Group – it is a truly breathtaking property. We look forward to offering independent-minded guests a sophisticated yet unscripted experience.”
The Minerbetti building, acquired by Hines European Core Fund (Hecf) in 2016, dates back to the 12th century and is on six floors, five of which on a total of over 5.000 square metres, are part of the hotel. There are three food and beverage outlets: the Lucie gourmet restaurant, the Farfalle terrace and the La Cave wine shop, which is also a multifunctional space, and there is also a fitness center.
Owned by Ag Group, the Tornabuoni is part of the Ag Hotels Collection, a portfolio created in 2011 that includes eleven 5-star and 4-star boutique hotels in Florence and Rome. The company's plans for the future aim at acquiring other luxury properties.
"Our development strategy starts in the main Italian art cities including Florence with the Il Tornabuoni Hotel and then Milan, Venice and Rome for the lifestyle and luxury segments - said Girolami - we are also looking at new projects in Italy’s other main tourist destinations.”
