Villa Petriolo in Cerreto Guidi, which is just half an hour from Florence, is the world’s first sustainable agritourism.
Not far from the birthplace of Leonardo da Vinci
Located in one of the most famous areas of Tuscany, just a few kilometres from Vinci, the birthplace of Leonardo Da Vinci, near Empoli, Villa Petriolo has earned the GSTC certification awarded by Vireo as the world's first sustainable agritourism. The Global Sustainable Tourism Council is the world's most important sustainability award and corresponds to essential formal and social, cultural and governance - and not only environmental - international standards.
"A sustainable system must respect the three P's: planet, people and profit”
"A sustainable system must respect the three P's: planet, people and profit, in a union that also renews itself over time. In fact, the universal idea of sustainability is for us the remodelling of the Renaissance system that we found here at Villa Petriolo and that already governed the system back in the 1500s,” said Daniele Nannetti CEO and Founder of Villa Petriolo.
Villa Petriolo is a perfect example of sustainability
Vireo Srl is a certification provider of sustainability certification services and is among the first in the world to offer GSTC certification. As CEO and Founder Luigi Mazzaglia explains that as an agritourism Villa Petriolo satisfies four key principles. The first is to have local-local food supplies; the second is waste water management and recycling; the third is that the villa is a protected architectural asset; and finally that of constant, up-to-date training of employees, With these characteristics, Villa Petriolo actually performs a fifth function, not included in the discretionary pillars but of absolute importance, that of disseminating and raising the awareness of its guests on issues that are now indispensable.
