Caldana Europe unveils the true value of Italy
"We are at WTM to promote products that are not so popular abroad- said Gilda Ventura, of Caldana Europe Travel. -We want to go beyond classic Italy by offering a range of products from active to leisure holidays, with a focus on quality.” Caldana offers slow tourism products in the Trentino and the Dolomites for unique experiences in unspoiled places, “These allow visitors to make contact with nature and with locals which is the true value of Italy. Our main markets are North America, Brazil, China and the Arab Emirates, and for 2024 we already have good group programming.”
Special evenings at the Avanspettacolo Venezia Cabaret Dinner Show
ItaliAbsolutely also met Mauro Furlan, Art Director of Avanspettacolo Venezia Cabaret Dinner Show. "Post- pandemic we have had a strong international response: we are now a reference point for tourists from all over the world who want to spend a special evening of entertainment in Venice. We are at WTM today to make new contacts and grow our Incentive segment, which is already active internationally."
Italia Highlights DMC represents the Etruscan Coast DMC
Italia Highlights DMC operates mainly Central-Northern Italy and Switzerland, and director Luca Carnesecche said the highlight of their year was winning the tender, together with two partners to officially represent the Etruscan Coast DMC. “This year we have exceeded expectations with growing numbers from North America, and we confirm the 2022 numbers for our Relais dei Molini in Castagneto Carducci in Tuscany”. Carnesecche says that for next year they are already seeing +20% growth over 2023 figures. We propose many experiences like very original winery visits with the sommelier branding customers’ wine, cooking classes with a focus on traditional recipes, trekking, biking, truffle hunting and treasure hunts."
Italy Car Rent is adding outlets in airports and stations
Andrea Lo Faso commercial director of Italy Car Rent said he was at WTM to meet international partners. “Our reference markets, in addition to Italy, are Germany, France and England, we are looking to increase non-European markets. In 2024 we will expand our network in airports as well as in Florence and Naples’ railway stations.”
Campagna Amica Foundation specializes in agritourism stays
At the WTM to promote lesser known Italy and experiences in rural areas, Carmelo Troccoli, director of the Campagna Amica Foundation said that Italy has more than 5,000 I small towns with rural areas for green tourism, and small farmsteads that offer agritourism accommodation and tastings of local products like oil, wine, beer, cured meats and cheeses. “This is the Italy tourists are asking for, and we want to promote it. Last year there has we had a 60% in agritourism stays; through agricultural activities we are able to create a much more sustainable economic system which in turn, grows the local economy.”
Piedmont welcomes the new Cuneo-Rome Fiumicino flights
This winter thanks Sky Alps fights resume again from Cuneo’s Levaldigi airport to Rome Fiumicino, which is a major hub to international destinations, as announced by Geac, Cuneo's management company through Anna Milanese, director of Cuneo Airport. Beppe Carlevaris, president of the board of directors of Visit Piedmont, also spoke about new strategies for tourism in Piedmont, illustrating events and initiatives aimed at developing tourism to the region.
