2nd-3rd June 2025

Intercontinental London – The O2 

The travel landscape is moving at a tremendous speed. Now more than ever, travel professionals need to have their finger on the pulse when it comes to trends, insights and consumer demands to ensure that they are future ready as well as being able to respond quickly and efficiently.

Destinations Exchange Europe is the premium event organised by the European tourism association (ETOA) in collaboration with City Destinations Alliance (City DNA). Taking place in London over two days, it serves up a range of pop-up experiences – including knowledge sessions, commercially focussed meetings, networking opportunities and actionable insights, which ensure innovation and collaboration when it comes to product development and operational issues.

Amongst other areas, the practice of optimising capacity whilst driving innovation in new product will be explored. Cultural tourism continues to be an important part of Europe’s visitor economy long-term, and a range of practical solutions is required to make this happen.

Tom Jenkins, CEO of ETOA said:

"Destinations Exchange Europe provides a mix of commercial meetings with strategic insights. ETOA arranges one-to-one meetings between operators and those who wish to deal with them, and supplements this with discussions on how Europe’s cities and regions can develop their offer.

The industry is changing at speed. The commercial and operational environment is in flux. Cities are closing themselves to groups, placing restrictions on rental accommodation and imposing tourism taxes. Markets are in flux. Distribution is changing. In these situations, it is important to keep everyone informed.

We look forward to meeting with established and new contacts at Destinations Exchange Europe 2025."

ETOA is the trade association for better tourism in Europe, working with policy makers towards a fair and sustainable business environment. Along with 1,100 members serving 63 origin markets they are a powerful voice at local, national, and European levels. Their member reach includes tour and online operators, intermediaries, tourist boards, hotels, attractions, and a range of tourism providers – from global brands to local businesses.

ETOA also works with partners and members to serve up a range of on-the-point reports and insights that help businesses to understand the European travel landscape more deeply.

City Destinations Alliance is a knowledge sharing network for cities and urban regions working to unfold the potential of the visitor economy.

Why Destinations Exchange Europe?

At Destinations Exchange Europe, collaboration is everything and destinations and tourism suppliers have the perfect base to meet with international buyers to develop products, itineraries, and business plans with focus on operators and tourism buyers serving intra-European and international clients.

Long-haul cultural tourism complements domestic European seasonality and spend, but it also adds competitive pressure to current capacity. Anti-tourism sentiment is growing and there is a strategic requirement to address cause effect to make the case for better tourism.

With a strong focus on maximising mutual benefit and minimising adverse impact, Destinations Exchange Europe 2025 provides ETOA’s diverse network of operators, DMOs and their supply chain with the opportunity to develop and share innovative ideas.

Prime location

This year, the event moves to Intercontinental London – the O2 – a luxurious venue – easily navigable and situated in a central location.

The event has been diligently organised to ensure that buyers can connect with chosen suppliers in a time efficient way, due to geographically arranged areas, which makes finding the next appointment easy.

Destination specific

For 2025, the focus will be on European destinations and the many projects and campaigns that have been undertaken to improve both locals’ and visitors’ experience as well as the perception of cities and countries.

Delegates and visitors will get the opportunity to hear firsthand about successful and innovative campaigns that have helped destinations to achieve stand out and success. There will also be an opportunity to discuss how planning and optimising key learnings can create successful campaigns and initiatives.

Crucial areas of best practice destination management will also be explored including what makes cities and regions truly attractive to a global audience, what is the benchmark of destination management and how national and local collaboration can result in success.

There will also be an Operators Panel on product development - the perfect opportunity for operators and DMCs to connect best practice to market ready products to optimise ideas and ensure that these are implemented with minimum fuss and maximum return on investment.

Even though so much business is conducted online, the power of in-person events cannot be underestimated. During and after the event, attendees can also join a variety of networking opportunities.

In today’s travel environment, timely information, an understanding of insights and trends and the ability to collaborate with the right people and businesses are crucial. So is ensuring that you’re able to get all these elements in a time and cost-efficient way.

With a definitive appointments programme, discussion programmes and numerous networking opportunities, Destinations Exchange Europe 2025 is your ticket to successful B2B networking and meetings which ensure that the industry is future-ready.

For more information, visit Destinations Exchange Europe 2025.

In heart of Milan, on Corso Sempione, Enterprise Hotel is an elegant fusion of art, design and innovation. Originally a radio factory, then transformed into a printing house, in 2002 it became the city’s first design hotel. Enterprise Hotel offers a unique blend of style and functionality, and its strategic location, just minutes away from major convention centers, makes it perfect for business travellers and tourists.

The hotel has 124 rooms, all in shades of green, gold and red, and custom-made furniture designed by Cassina which harmoniously blends with the Flos lighting, creating a welcoming atmosphere.

In response to the pandemic, which encouraged us all to rediscover and personalize our domestic spaces, Enterprise Hotel introduced the Nesting Rooms, eight exclusive suites that transcend the traditional hotel experience. These rooms, designed with a mix of sophistication and informality, offer an intimate and original retreat where every detail contributes to creating an unforgettable stay.

The Nesting Rooms have a living room with a sofa, wardrobes hidden behind soft padded headboards and a kitchenette. The bathrooms are private spa-like sanctuaries, and are made for relaxation. Each room is distinct in style, but all share the elegance and craftsmanship characteristic of Moroso's designs.

Accessible via a private courtyard, reminiscent of Milan’s traditional case di ringhiera railing houses, these rooms offer a peaceful haven away from the hustle and bustle of the city. They allow guests to experience a quieter, more private side of Milan, while still being steps away from the hotel’s vibrant heart.

Guests staying in the Nesting Rooms can enjoy all the hotel’s amenities, including the restaurant, where Lombard traditions blend with creativity to deliver unique and refined flavors that satisfy all tastes and offer an unparalleled culinary experience. The wine cellar is ideal for social occasions, accompanied by a glass of fine wine. The hotel also features two bar areas: the Privé Bar, with its golden dome and opalescent mosaics and the Winter Garden, a peaceful oasis filled with exotic plants and enchanting lanterns, which is perfect for savoring the hotel’s signature cocktail, the Pianeta Rosso.

For those seeking ultimate relaxation, the hotel offers a panoramic spa with a stunning view of the Duomo, and is the perfect choice for a rejuvenating break from Milan’s fast-paced rhythms.


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Enterprise Hotel is the design hotel in Milan that best embodies the city's bold and revolutionary spirit.

Efficiency, aesthetics, and enthusiasm are the three E’s that define it, three E’s by which guests and partners have always recognized us.

Enterprise Hotel has taken another step forward in its evolutionary journey, reinforcing its identity as a design hotel with a strong inclination for innovation and advanced technology, with the creation of the immersive Room 360°. It is impossible not to be fascinated by the experience this incredible room offers.
The name explains itself: Room 360° is a space where walls turn into panoramic screens, fully surrounding spectators with images and videos of the highest emotional impact, enriched by suggestive sounds that amplify sensory perception. Every visual and audio detail stimulates the imagination of those who enter by immersing them in a mesmerizing reality.  

This type of room in Italy can only be found at Enterprise Hotel, in fact it is the first and still the only hotel in Italy to feature this exclusive audio-video technology. The immersive room is a valuable addition to any event, whether corporate or private: conventions, product launches, press conferences, or any other gathering will find an unforgettable setting in Room 360°.
Thanks to 16 synchronized Full HD projectors, images and videos come to life transforming into extraordinary immersive experiences. The system extends across four walls, each 17 meters long, with floor-to-ceiling projections made possible by short-throw optics, offering an unparalleled visual experience. Moreover, the adaptability of the immersive space allows event planners to customize the content displayed, tailoring it to their specific needs and themes; from brand storytelling to interactive presentations, the possibilities are endless. The room can transform a simple gathering into a unique sensory experience.

By choosing Enterprise Hotel, visitors gain access to an environment that fosters creativity, collaboration, and inspiration and, as part of Planetaria Hotels, it embodies a vision that goes beyond accommodation, creating a hub where ideas flourish and experiences transform.
From the bright and modern spaces, new ideas and visions emerge, supported by cutting-edge technology.

Let’s discover together the augmented reality of an immersive room: a new way to experience and interpret the world around you.

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The BWH Group welcomes the Sure Hotel Collection Principe d'Aragona in Modica Sicily, a Best Western brand. 

With 35 guestrooms and two meeting rooms

The new entry is a 4-star hotel located in the heart of the city of Modica. It has 35 rooms and two meeting rooms: the Yellow Room, with a capacity of up to 30 people, and the Orange Room, which can accommodate up to 80. In addition, there is an outdoor swimming pool, accessible in the warmer seasons, a restaurant, a lounge bar, a panoramic terrace and a large car park.

Looking to international markets 

“The entry of our hotel, which is managed by MH Hospitality, into the BWH network is an important step, both for the property and for the city that hosts us, which is increasingly looking to an international future, without ever forgetting its historical roots,- says Raimondo Minardo. -This affiliation marks an important step in our group's expansion strategy and consolidates our presence in one of the most fascinating and historically rich destinations in Sicily,” adds Fabrizio Doria, chief development officer of BWH Hotels Italia & Malta. The Principe d'Aragona’s general manager is Felice Di Donato. 

A couple of years from the opening of its Italian headquarters, the Spanish hybrid hospitality company LHG (Líbere Hospitality Group) has arrived in Italy with a serviced apartment complex in Milan.

17 independent one and two-room apartments

The building with a private courtyard consisting of 17 independent units, one and two-room apartments, will be managed under the Naitly brand, designed for younger and more dynamic travellers, and the apartments will be available by the end of this month. The residential complex is located near the underground, in the centre of the lively Dergano district, an area considered to be one of the most promising in the city for real estate investments and hospitality projects. The apartments have recently been renovated by Guerrazzi Real Estate, the property's owner. In the coming months, LHG will further customize some of the units, gradually introducing the design elements and home automation solutions that characterise Naitly's offerings.

“The first step on our growth path in Italy”

“This first operation marks a fundamental step for us,- says Niccolò Pravettoni, head of business development at LH&G Italy. “It is the first step on our growth path in Italy: a strategic market where we see great opportunities for the flexible hospitality model that is the basis of our business.”

New developments in Italy, Spain, Portugal and the UK

LHG currently manages over 1,900 accommodation units between active properties and those in the pipeline in Spain, Portugal, Greece and Italy. The group closed 2024 with a total turnover of €18 million, equal to an increase of 50% over the previous year. This development was driven by the addition of new properties in key markets in Europe, as well as a 60% growth in managed booking volumes. For 2025 the goal is to post a turnover of €35 million, almost doubling last year's revenues. New openings are expected not only in Italy, but also in Spain, Portugal and the United Kingdom.

The Limehome group, is doubling its presence in the Lombard capital with 18 serviced apartments located, near Lambro Park and on the M2 line. 

Two skyscrapers and a three-storey-building

The Park Towers, an innovative new building complex in Via Privata Ruggero, is a project designed by Milanese architect Paolo Asti, and consists of two skyscrapers with 23 and 16 floors as well as a three-storey building, all set in green surroundings. 

Two-room apartments, and 16 with terraces

Limehome is part of this development and is renting the third three-storey building. All the units are two-room apartments, with a modern and functional design: 16 of these have large 20-sqm terraces. “We are thrilled to inaugurate 18 new apartments in the Park Towers project,- says Alessandro Giuffrè, country manager Italy & director expansion of Limehome. - In a dynamic city like Milan, which is attentive to design and new trends, we are certain that the characteristics of this new property will be particularly appreciated by our guests.” The first property opened by the German group in the Lombardy capital is located at 22 Via Stresa, in the Maggiolina neighbourhood, and has 12 units. It was inaugurated in 2023 and had an occupancy rate of 97.4% in 2024.

The Garner brand from IHG makes its Italian debut with the Garner Hotel Rome Aurelia. 

Easy access to the airport, the Vatican and downtown Rome

The midscale brand, launched just under two years ago in the USA, makes its Italian debut with the Pacini Group's Garner Home Rome Aurelia. Located to the west of the capital, on the Via Aurelia, it is easily accessible from Fiumicino airport, as well as being well connected to the Vatican, Trastevere and the main tourist attractions in the historic centre. Last January the Pacini Group completed the total renovation of the hotel (formerly known as The Smooth Hotel Rome), giving it a more sophisticated look.

“We are proud of this new partnership with IHG”

The property has 58 rooms, a restaurant, bar, open terrace and meeting area. “After consolidating our presence in the luxury and lifestyle segment in Italy, it's fantastic to see new and long-standing owners also placing their trust in the brands of our Essentials division, to guarantee returns and performance,” says Willemijn Geels, vice president development, Europe, IHG Hotels & Resorts. “We are proud of this new partnership with IHG for the first Garner Hotels property in Italy,” adds the founder and CEO of the Rome-based group, Emidio Pacini.

The IHG group has 30 hotels in Italy

The Garner Rome Aurelia joins an expanding portfolio of IHG hotels in Italy, which includes 30 hotels of seven different brands (InterContinental, Six Senses, Indigo, voco, Crowne Plaza, Holiday Inn and Holiday Inn Express), with a further ten properties in the pipeline.

Club del Sole arrives in the Apls in the Trentino-Alto Adige region with three new villages.

The first Club del Sole villages in the Alps 

The new villages are the Caldonazzo Family Collection (formerly the San Cristoforo campsite in San Cristoforo al Lago Pergine Valsugana), the Due Laghi Levico Family Collection (formerly the Due Laghi campsite in Levico Terme) and the Val di Fiemme Easy Camping Village (formerly the Fiemme Village in Bellamonte di Predazzo). This is the first time the company has brought its hospitality facilities to the mountains, in the heart of the Alps which are one of the most popular destinations for outdoor tourism, both in summer and in winter. 

Planning to consolidate in Abruzzo

“This operation is part of a broader development plan that last year saw us expand our offer with three new facilities, Tenuta Primero Resort in Grado, Mimose Family Camping Village in Porto Sant'Elpidio and Adriatico Family Camping Village in Cervia,,- the company's CEO, Francesco Giondi. -We are also planning to consolidate our presence in Abruzzo, a region that we have held close to our hearts since the group was founded fifty years ago.”

Lake Caldonazzo offers sailing, windsurfing and canoeing 

The Club del Sole Caldonazzo Family Collection is a family-oriented resort few minutes’ walk from the quietest and sunniest area of Lake Caldonazzo, and offers numerous opportunities to experience nature and enjoy sports. Guests can relax on the beach with its artificial sand, rent sunbeds and umbrellas, or try their hand at activities such as sailing, SUP, windsurfing and canoeing. Anyone loves cycling can explore the surrounding area, and the village also has a semi-Olympic swimming pool.

Club del Sole Due Laghi Levico Family Collection

Club del Sole Due Laghi Levico Family Collection welcomes pets

The Club del Sole Due Laghi Levico Family Collection overlooks the waters of the lake of the same name, and is ideal for a family holidays to enjoy sport, nature, food and wine. The village has a splendid private beach, a natural area on the shores of the lake, and a water park with three swimming pools, including one for adults and one for children. The experience is completed by services dedicated to four-legged friends and a rich entertainment programme. The surrounding area also offers interesting experiences:,from exploring Levico Terme and the landscapes of the Valsugana, to renting a bicycle directly at the facility, to the cultural attractions of Trento and Bolzano and the art of Verona and Venice.

Club del Sole Val di Fiemme Easy Camping Village

Club del Sole Val di Fiemme Easy Camping Village  is open summer and winter 

The Club del Sole Val di Fiemme Easy Camping Village is surrounded by landscapes of pine forests, ancient larch trees and the majesty of the Dolomites. The facility offers various amenities including a heated swimming pool in a forest, a solarium, as well as a dog walking area and the possibility to rent bicycles. Open both in summer and winter, it offers accommodation and pitches for a holiday full of sport and excursions to discover the local area. During the winter season, the property is the ideal starting point for reaching nearby ski resorts such as the Latemar Dolomites ski centre. Thanks to these acquisitions, the Club del Sole portfolio has become more diverse in terms of products and now includes 27 facilities in eight Italian regions, for a total of more than 9.000 accommodations.