With over eight million seats for an estimated growth of 9.6% compared to last year, Florence and Pisa airports are headed for a bumper summer.

There are 96 destinations from Florence and Pisa airports

The two Tuscan airports are operating flights to a total of 96 destinations, 10 of which are new. “As we reach the tenth anniversary of the Tuscan airport system, these numbers confirm the strategic complementarity of the two airports and their significant impact on the local area and related industries,” says a note from the company that manages the two Tuscan airports. 2025, it continued, started “with some 150, 000 more passengers (+10.3%), and an increase in the first three months of 8% for Florence and 12% for Pisa.”

Florence is the strategic Tuscan airport for international connectivity

Florence’s Vespucci Airport recorded an estimated 12% increase in seats compared to the previous season, reaching a capacity of 3.27 million and a total of 40 destinations. “The Florentine airport confirms its status as the strategic Tuscan airport for international connectivity, thanks to the range of connections with the main European hubs. During the summer season, important destinations such as Paris (Air France), London (British Airways), Copenhagen (SAS), Munich and Frankfurt (Air Dolomiti) are expected to see a boost in flights. Then there will be new routes to Nice (Air Corsica) and Alghero (Volotea), as well as Brussels (also operated by Vueling on an annual basis), as well as the return of Air Serbia's flights to Belgrade.”

Pisa Airport will offer five million seats this summer

The Galileo Galilei Airport in Pisa “is preparing for an unprecedented summer season, with an estimated total of some five million seats (+8% compared to 2024) and a total of 78 destinations. New routes include Sofia and Amman (Ryanair), Warsaw (Wizz Air and Ryanair) and Katowice (Wizz Air) and London Southend operated by easyJet which will resume flights to Barcelona, as will flydubai to Dubai.”

Elba Airport has flights to Italy and Europe

The airport on the island of Elba is also preparing for an important season, with the first year of management by Toscana Aeroporti. The Elba airport will be connected six days a week with Pisa and Florence airports and twice a week with Milan Linate. In addition, Elba is connected to Europe thanks to the twice-weekly flights with Mannheim and those with Friedrichshafen Germany and Alternhein in Switzerland.

Promoting the excellence of the local tourism industry on international markets “Salerno Wonders,” will be presented to international buyers and journalists on a 11-15 April tour.

Local organizations attended the presentation

The official presentation of the project was attended by Andrea Prete, president of Unioncamere and the Salerno Chamber of Commerce; Luca Cascone, president of the IV Council Commission - Town Planning, Public Works and Transport of the Campania Region; Nicola Romanelli, strategic consultant and founder of Travel Hashtag, Margherita Chiaramonte, Aviation Sales Department Commercial Aviation of Gesac SpA and Ugo Picarelli, sole administrator Leader srl.

Hosting international buyers and journalists 

From 11 to 15 of April, Salerno and its province will host 12 buyers and four international journalists on an itinerary promoted by the Salerno Chamber of Commerce, the aim being to strengthen the tourism competitiveness of the area. With B2B meetings, the event is planned to foster new collaborations and stimulate incoming tourism throughout the year to Salerno and its environs.

An itinerary through culture, tradition and innovation

Starting with the official welcome at Naples Airport, the participants, from London and Paris,  will visit the new Salerno Costa d'Amalfi Airport, which has been operational from July 2024, and is a strategic infrastructure for the growth of tourism in the entire province of Salerno. The group will then move on to Vietri sul Mare, known for its tradition in artistic ceramics, and to Paestum, where they will visit the Archaeological Park with its majestic Greek temples and the National Museum. 

Visiting museums and coastal towns

The next stop will take them along the coastline of the landing of the Allies in 1943, to the Cilento, with stops in Pioppi, the Living Museum of the Sea and the Ancel Keys Mediterranean Diet Ecomuseum, and then to Castellabate, a charming medieval village. In Salerno the group will explore the Gardens of Minerva and the Cathedral of San Matteo, followed by an excursion by boat to Cetara, a seaside village known for the production of anchovy sauce, and a visit to the marine caves of Palinuro and the medieval village of Camerota. 

The key role of the new Salerno Costa d’Amalfi Airport

The tour will end on Monday 14 April with the conference entitled “Salerno and its province prospects for tourism in foreign markets” followed by a B2B workshop reserved for local tour operators. "Tourism represents a fundamental lever for the economic growth of our area, - says the president of Unioncamere and the Chamber of Commerce of Salerno Andrea Prete. - With “Salerno Wonders” we want to offer buyers and international journalists a direct experience of our what we have to offer, and create the basis for new strategic collaborations. A key role in this perspective will be played by the Salerno Costa d'Amalfi Airport which opened to commercial flights in July 2024.  

Positioning Salerno and its province in the UK and France

The tour is part of a broader tourism promotional strategy aimed at consolidating tourist flows from the United Kingdom and France and strengthening the positioning of Salerno and its province in the panorama of destinations of excellence.

Genoa Airport will open for the 2025 summer season with many international connections.

A 16% increase in summer flights from last year

The total capacity of Genoa’s Colombo city airport this summer will be over 1,240,000 seats, an increase of about 170,000 seats (+16%) compared to the 2024 summer season. Starting 1 May, there will be flights from and to Warsaw operated by Wizz Air, with three weekly flights (Tuesdays, Thursdays and Saturdays) connecting Genoa airport to Poland for the first time. On Tuesday 17 June it will be the turn of the new flights from Krakow, also operated by the Hungarian low-cost carrier with three weekly flights on Tuesdays, Thursdays and Saturdays.

Flights by Wizz Air, Volotea and Vueling 

Flights from Budapest (Tuesdays, Thursdays and Saturdays) have also been confirmed, starting in the 2024/2025 winter season and also operated by Wizz Air. From April to June, and September to October, flights from Paris Orly operated by Volotea will double from two to four flights a week, while from mid-May there will be five weekly flights from Barcelona operated by Vueling. These will increase to six in July and become daily throughout August and the first week of September.

Ryanair, SAS, Volotea and ITA also return for summer

Also returning for the summer season are the seasonal connections from Manchester, Bucharest and Brindisi operated by Ryanair, the flight from Copenhagen by SAS Scandinavian Airlines and the summer flight by ITA Airways from Olbia which joins the Volotea flight.

Charter flights for cruise passengers will resume

Two daily flights from Amsterdam, with KLM, and Munich (Air Dolomiti - Lufthansa) are also confirmed. This summer charter flights for cruise passengers will resume, three years after the last service. Overall, there will be about 200 return flights connecting Genoa’s Colombo city airport to the main German cities, for a total of over 30,000 passengers.

VisitRimini, the official DMC of the city of Rimini, has launched the “Do you really think you know Rimini?” promotional campaign.

A campaign aimed at over one million unique users

“Do you really think you know Rimini?” is the claim of the campaign that inaugurates a targeted promotional strategy for Rimini in 2025. The TV commercial will be accompanied by a digital campaign aimed at a wide and diverse audience, reaching over one million unique users through social media campaigns and programmatic advertising.

“A journey to discover a new Rimini”

The aim is to promote Rimini as a tourist destination 365 days a year, overcoming stereotypes and revealing its authentic face. “We want to take viewers on a journey to discover a new Rimini, with a redeveloped seafront, a historic centre with unique charm and a dual seaside and cultural soul,-  says Coralie Delaubert, destination manager of VisitRimini. -The emotional commercial is based on keywords such as hospitality, curiosity, desire and originality, to convey the essence of the city.”

Poland is a rapidly growing market for Rimini

Particular attention is being paid to foreign markets: the advert, available in Italian and English, is aimed at travellers from Germany, Austria, Switzerland, the United Kingdom, Eastern Europe and Poland, the latter now one of the areas of greatest interest for Rimini. A central role in the digital strategy is entrusted to programmatic advertising as well as social promotion on platforms with a wide audience such as Google and YouTube. Targeted campaigns will also feature in the areas served by Rimini airport and on international rail connections, the aim being to encourage inbound tourism and boost the connection with the surrounding area. 

Promoting Rimini to leisure and MICE buyers and operators

“VisitRimini also continues its commitment to promoting the destination at a B2B level: in 2024 alone, more than 1,200 meetings were held with buyers and tour operators in the leisure and MICE sectors, boosting the city's position on the international tourism scene. VisitRimini is a trusted partner, offering not only the classic seaside holiday experience, but also culture, art, food and wine, wellness and sport.”

The Chinese-controlled, Brussels-based group makes its Bergamo debut with ChorusLife under the Radisson Blu brand. 

Views of Bergamo’s upper town

The property has 107 rooms and suites with a view of the upper town and the ChorusLife district: an urban regeneration project by the Polifin group. The area also includes a 74-key residence, squares and covered spaces, commercial and catering outlets, underground car parks, a spa and wellness centre, as well as a multi-purpose arena with a maximum capacity of 6,500 people.

“A milestone with the opening of our thirteenth hotel in Italy”

Managed by Fattore Italia, which already collaborates with the Belgium-based company for the Veridia Resort Sardinia, a member of Radisson Individuals, the Bergamo ChorusLife also has a rooftop restaurant, offering traditional Italian dishes with a contemporary twist, a lounge bar and spaces for meetings and events divided into seven modular rooms equipped with eco-friendly solutions. “We are thrilled to bring the Radisson Blu brand to Bergamo, expanding our presence in Italy and introducing our hospitality to this city,- said Chema Basterrechea, global president & chief operating officer Radisson Hotel Group. - We are proud to celebrate this milestone with the opening of our thirteenth hotel in Italy.”

Italea Piemonte develops and offers unique experiences for heritage and roots travelers.

Italea Piemonte integrates with the regional and national Italea network, offering unique experiences for roots and heritage travelers. The name Italea recalls the practice of cutting and replanting a branch to generate new roots, much like the way migrations spread around the world while keeping a deep connection with their land of origin. 

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Italea Piemonte develops and offers unique experiences for heritage and roots travelers.

Keeping deep connections with the land of origin

Italea Piemonte integrates with the regional and national Italea network, offering unique experiences for roots and heritage travelers. The name Italea recalls the practice of cutting and replanting a branch to generate new roots, much like the way migrations spread around the world while keeping a deep connection with their land of origin. 

Customizable itineraries and experiential activities

Italea Piemonte creates a kind of tourism that weaves together the history, culture, landscapes, and traditions of Piedmont and the desire to rediscover origins and communities of belonging. Offering customizable itineraries, experiential activities, and dedicated services they guide Piedmontese descendants worldwide on their journey to uncover the homeland of their ancestors.

Over 6 million worldwide have Piedmontese roots

There are more than six million people around the world with Piedmontese roots and for them Italea Piemonte is a bridge that reconnects them to their origins in Piedmont, every corner of which tells a story waiting to be rediscovered. Events, meetings, and workshops strengthen ties with Italians abroad, linking past and present, enhancing territories and traditions and boosting off-season tourism.

A network of professionals accompanies travellers 

The Italea Piemonte team is made up of genealogists, tour operators, historians, guides, travel designers, and communicators who work together to transform each journey into an authentic and meaningful experience. They work with  a network of public and private partners to ensure tailor-made services and to accompany every traveler on a journey of rediscovery. Most inquiries to Italea Piemonte come from South America, particularly Argentina and Brazil, followed by Spain, Portugal, and France, while in recent months, interest from the United States has grown.

Regenerative tourism through flavours and art in Calabria at the heart of the Mediterranean.

An ideal harmony of well-being

Calabria reveals itself in a new, authentic and engaging light. This is a remarkable land with over thirty small towns and villages along 30 miles of Ionian coast south of Catanzaro and the majestic Serre Calabresi mountain range. "It provides an ideal harmony of well-being, sustainability, and both physical and artistic renewal."

Exclusive and unique experiences in 2025

May brings “BAM! Montagne del Sole: the Bicycle Adventure Meeting,” the iconic European gathering of cycling enthusiasts, which will take place on the Ciclovia dei Parchi cycle path for an authentic, adventurous and festive cycling experience, with meetings, storytelling, music and good food. In June the “CFF - Calabria Food Fest” will be a vast celebration spanning both sea and land, a journey through the authentic flavours of local traditions. Visitors and residents alike will try their hand at preparing local delicacies, from homemade ice cream to bread and maju which is a type of gnocchi, and from ancient confectionery recipes to dishes made with DOP products. Arts and crafts will feature with charcoal burning and evocative dinners in traditional catojo stone houses, the festival will also offer tastings, nights of dancing and a synergy with hotel schools and local communities for an experience of profound authenticity.

Artistic events for all ages

In September it will be the turn of “Riciclart - Artistic Retreat,” a regenerative artistic residency dedicated to creativity and sustainability. With workshops open to the public, participants will be able to experiment using recycled materials and breathing new life into objects and communities. This will be a unique opportunity to experience historic villages alongside artists, as well as taking part in workshops on sustainability and social events designed for children and families.

The gift of true authenticity

This unusual part of Calabria is a cradle of infinite pleasure, a place where the beauty of the sea and mountain landscapes, the richness of history and good food and wine come together in an unparalleled mosaic. “These places have the gift of true authenticity,- says Angela Donato, owner of Sognare Insieme Viaggi, promoter of the project Le Montagne del Sole, endorsed by the Ministry of Tourism with the GAL Serre Calabresi.  – Here the absence of overtourism allows us to recover direct contact with the incomparable beauty of the territory and with ourselves.”

Calabria is a timeless experience 

The pilot events planned for 2025 include an exclusive fam trip for content creators and journalists in June, and from 15 July it will be possible to book for the 2026 season. This is an unmissable opportunity to discover the surprises of Calabria through a timeless experience. For information: www.sognareinsiemeviaggi.com