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The Fiat 500 joins Maggiore’s electric mobility fleet 

By Thursday, 15 September 2022 11:21
Maggiore - Fiat 500 Arcobaleno Limited Editions Fiat 500 Arcobaleno Limited Editions

The Fiat 500 joins Maggiore’s electric mobility fleet as, with the In un Baleno (In a flash) campaign, Maggiore presents its ever-expanding electric mobility availability as well as its commitment to promoting a more sustainable driving lifestyle in the cities of Rome and Milan.

The Fiat 500, one of the models recently added to the brand's growing fleet of electric vehicles, is being used to promote environmentally friendly driving.

The Maggiore Select & Drive programme

The 500 Arcobaleno Limited Edition can now be rented for a day, a weekend, or a week through the Maggiore Select & Drive programme, using the Maggiore E-City service. This all-inclusive formula provides free parking on blue-line parking areas in Milan and Rome, unlimited mileage, but most importantly, free access to the B and C areas of Milan and the ZTL limited traffic zones in Rome. Furthermore through Maggiore's partnership with E-GAP, the first mobile charging operator for electric vehicles, it is possible to request on-demand charging at points in the cities of Rome and Milan already covered by the service.

One aim is noise and pollution reduction

At the same time Maggiore is assisting in the transition of more and more consumers to electric vehicles, namely the ability to test zero-emission vehicles and thus promote their diffusion, regardless of the purpose of purchase or simple use. All with the goal of reducing noise and pollution, as well as improving air quality, especially in increasingly congested cities, and thus contributing to the development of a more sustainable transportation ecosystem. The Fiat 500 Arcobaleno Limited Editions can be rented at both Milan’s Linate airport and Rome’s Termini railway station.

Exclusive partnerships and a wide range of services

Maggiore has been in the car rental industry for over 65 years and has been owned by Avis Budget Group, a world leader in the provision of car rental services, since April 2015. The company has always prioritised quality service and has consistently invested in Italian style, which has always been a core value. Through exclusive partnerships and technological innovation, Maggiore's activities today differentiate the brand in terms of timing flexibility, a wide range of services, and an integrated transportation offer.

More information is available at www.maggiore.it. 

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