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After a slow start to the year the car rental business picked up well in summer and the web check-in is just one of the new options for customers

Friday, 22 October 2021 11:57

The pandemic had disastrous consequents for tourism on both national and international levels, but car rental was one of those sectors that held up better than most And now it is bouncing back.  We talked about it with Franco Tomasi, managing director of Noleggiare.

It seems that car rental is one of the sectors that has picked up very fast. Can you confirm this?

“Yes, after a very stagnant early part of the year, things went very well this summer both in terms of volumes and turnover. The agencies that were most successful were those in seaside resorts, in particular in Sicily, Sardinia, Calabria and Apulia. Unfortunately agencies in airports like Fiumicino and Malpensa are still suffering, but we are optimistic there will be a gradual but consistent recovery. In fact we are already beginning to see it.”


What is the reason for this extraordinary rebound?

“It’s due to the rebound in tourism, especially domestic tourism but also that from neighbouring countries. I’m referring in particular to the non-intermediated individual tourist who rents a car to be independent and organized. Within the tourism supply chain car rental is one of the most easily accessed services, thanks also to the numerous sales channels available.”


 How has the car rental customer changed?

“As I said, the car rental customer is increasingly independent and books directly on car rental company portals or through a booking broker. He is increasingly aware and informed, demanding and contemporary. But let's not forget the importance of the B2B supply chain partners, who, as always, will be decisive when international flows start again.”


What digital innovations will you be introducing to make the service more efficient?

“For some time now we have had an efficient and modern reserved area for our partners, allowing them to manage the rental quickly under reserved conditions and to source reports in real time. For the end customer some months ago we successfully launched the web check-in option. This makes it quick and safe to make a rental through the agency. Our new app will be launched shortly with these and other innovative services, speeding up and facilitating access to our services.”

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