The five-language, 120-page guide to the Costa degli Dei in Calabria returns for its fifteenth edition, printed once again in 17,000 copies.
Guides to counteract the variables affecting tourism
Calabria’s bother guide, to the Costa Viola has been printed in 10,000 copies in three languages. “It is at times like these that the strengths and resilience of holiday destinations are measured,” say the publishers of the Calabrian magazine. The reference is to the effects of the various political and economic crises affecting tourism as well as the increasingly ruthless competition between tourist destination, but also to the bankruptcy of the German tourism giant FTI, which wiped out tens of thousands of tourists from beyond the Alps.
Maps, beaches, food and experiences
"Communications are fundamental, especially when the competition gets tougher, and with this in mind the print and digital 2024 Pronto Estate guides of the Costa degli Dei and the Costa Viola underscore once again that tourists can find a varied range of offers and services on site that will allow them to spend their holidays in the best possible way.” In the Costa degli Dei guide, the main sections have been confirmed: from the up-to-date maps to the sections dedicated to the ten things tourists must do. It also lists the best dishes to try, sports to practice, souvenirs to buy and activities for families and children. Plus excursions, travel companies, beaches and useful information. The Experiences section also describes activities where simply doing something will turn into a lifetime experience.
Focussing on the metropolitan city of Reggio Calabria
The Costa Viola guide provides 3-D maps, the various top ten, places to visit, excursions, food, beaches, and experiences, along with a new focus on the metropolitan city of Reggio Calabria. Pronto Estate is also a dynamic web portal that makes it possible to plan a 360° holiday. The site, www.prontoestate.it, is an evolution of the printed tourist guide. “Our vision is reflected in our ability to activate a real virtual network between sponsors, private and public stakeholders, readers, organizations and associations, which through the guide and social networks contribute to showcasing the beauty of Calabria for the tourist-traveller.”
