"What tourism and the Government's Strategic Plan need, in our opinion, is not the discouragement of intermediation, but rather its elevation in terms of professionalism and capacity to generate substantial volumes. It is crucial to establish a network, as emphasized in the Plan, that acts as the irreplaceable bond of trust between supply and demand," said Fiavet's legal counsel Federico Lucarelli at the Senate.
Fiavet predicts that travel agencies will enhance their services to travellers by improving communication, marketing, and digital marketing capabilities. And they will benefit from specialized training focused on specific themes.
Fiavet continues to emphasize the importance of the Tourist Digital Hub, which is regarded as essential as long as it remains aligned with the guidelines set forth by the Ministry of Tourism, encouraging operators to join the Italia.it portal. "In particular," said Federico Lucarelli, "with reference to the intermediation in the realm of 'experiential' tourist services, we need to ensure that the portal supports the tourism economy while avoiding any duplication of responsibilities between DMC/DMOs and commercial entities, as has happened in certain regions in the past.
