Tourism is certainly the most fragile of all global industries. Any event that happens on the other side of the world has a major impact on the entire tourism system. Some people say it's the same for the stock exchange. Only in part, I reply. Because in the days immediately…

All and sundry wild about Italy? So it would seem, and it may not be a simple excess of optimism triggered by the two years of negativity linked to the pandemic. In January 2022 searches for international flights to Italy soared by 201% over the previous year, a figure still…

A few years ago a hotelier pointed out to me that many properties advertise themselves for how they make you feel at home. “But I travel for the joy of discovering new places and escaping from everyday life, so hotels need to have something extraordinary," he said. A provocation of…

A new project, a new adventure, a challenge we are facing with all the enthusiasm of a group of passionate people who, for over 30 years, have been in tourism. ItaliAbsolutely is all this, but also so much more. When we thought of launching this portal it was a very…

Italian moviemaker Paolo Sorrentino said it all in his 2013 film The Great Beauty, his breath-taking cinematography showing Rome at its most beautiful, and etching the Eternal City’s timeless loveliness deep in our hearts. And now a study ranking world landmarks described as “beautiful” in reviews on Tripadvisor, has confirmed…

Global projections are forecasting that from April we should see the biggest tourism rebound in history. From the UNWTO to the WTTC the signals for the industry, which is licking its wounds after two very dramatic years, are more than comforting. There is talk of a 250% increase in bookings…

Remember the good old days when the word ghost immediately brought to mind Patrick Swayze and his great performance in the 90s cult film? Nowadays the word ghost rhymes with flights, and is one of the many downsides of the pandemic. Not just for its negative impact on strained airline…

It's curious how the world of communication can appropriate apocryphal expressions, or even invent them from scratch. Such as Far East which is often an inexhaustible source of aphorisms to suit any occasion. Because it is quite untrue that the Chinese character for "crisis" contains the word "opportunity." Just as…