The new Geoparco dell'Alta Murgia tour features nature, art and gastronomy.
The Park features nature, art and gastronomy
Excursions with visits, experiences, tastings and moments of relaxation over two days or extended for longer periods. The new Geoparco dell'Alta Murgia tour features nature, art and gastronomy, and is from the inbound Gravina-based tour operator which specializes in cultural and experiential tourism.
Raising the bar on the Alta Murgia’s image
“After last September’s nomination of the Alta Murgia National Park area as a UNESCO Geopark we felt it was a priority to structure tourist products in our area, which has always taken second place to other better-known parts of Puglia such as the Salento, the Gargano and the Itria Valley, and therefore lacks a well-structured and distributed offer,- says Ada Tour's director, Marcello Benevento.
“A tour combining tradition and innovation, involving the whole territory”
A series of partnerships have been signed with local public and private operators, starting with the Alta Murgia National Park Authority. Thanks to these joint ventures, the Geopark itinerary with tours starting in mid-February, aims to become a product of excellence that responds to the emerging trends of experiential and sustainable tourism. “Each partner contributes to enhancing the authenticity of the area, expanding the promotional network and actively involving local communities. All this makes for a dynamic and attractive tour, combining tradition and innovation, and involving the whole territory.”
Making the park accessible to a wider public
“The UNESCO recognition opens up new perspectives for the enhancement of our region, - adds the Park's extraordinary commissioner Francesco Tarantini. - Initiatives like this contribute to structuring a sustainable and quality experience, raising awareness of the Geopark's geological, cultural and food-and-wine identity. Working in synergy with the operators is essential to make MurGeopark increasingly attractive and accessible to a wider public.” An educational tour for a delegation of tour operators, journalists and influencers is planned for 14-15 March 2025. For information: https://www.parcoaltamurgia.it/un-traguardo-storico-il-territorio-dellalta-murgia-e-delle-premurge-proclamato-geoparco-mondiale
