Novara in Piedmont has just hosted the World Skate Games, giving a welcome boost to tourism in the Piedmont city and its environs.
20,000 fans and a strong media spin-off
Over 20,000 fans poured into Novara for the roller-skate event, as did 66 teams from 29 countries, with an economic impact that can be calculated in some €2 million. The media spin-off was equally important with 250 hours of live streaming on Worldskate TV and over 100 hours of live TV in the world’s main countries, from Italy and Spain to Portugal tandArgentina where rink hockey is popular.
“Every euro invested produced a return of 7.5 times as much”
“Focusing on sports events has been a winning strategy in recent years- said Novara’s cultural councillor Marina Chiarelli. -In 2022, with an investment of €6.5 million euro, we generated as much as €49.19 million in spin-offs for our area. This means that every euro invested produced a return of 7.5 times as much. And we intend to continue in this direction. Sports tourism is a driving force that allows our region to position itself among the most sought-after destinations for major events.”
Climb to the dome of San Gaudenzio in Novara. Ph Credits Visit Piemonte - Gianni Oliva
Novara’s appreciated wine and food traditions
Novara proved to be the ideal setting for the World Skate Games, combining tradition and innovation, and it was an extraordinary opportunity to make the city with its excellences and its environs known. Novara's food and wine traditions are among the most appreciated in Italy, and these games were a unique opportunity to promote the territory in an integrated and sustainable manner.
ph credits ATL Terre Alto Piemonte Novara
Novara has high-level sports facilities
“Novara is a beautiful historic city, set in a surrounding area rich in natural beauty and monuments, and furthermore endowed with sports facilities of the highest level- said the president of the organizing committee Daniele Andretta. - A blend of fantastic ingredients that can only bode well for the organization of similar equally successful initiatives in the near future.”
For information: https://www.turismonovara.it/en/home
