This year Naples is celebrating its 2,500 years with a full programme of events, offering a unique opportunity to discovered and experienced all its extraordinary richness.
A new official logo
As the city prepares to celebrate 2,500 years of history with a full calendar of events, the first stage of the journey was the creation of the official logo for the celebrations, designed by Rita Zunno, aka ‘Kinky’, a young graphic designer from Campania, who used the number 2500 to create a series of symbols that represent Naples. From its cultural heritage that embraces past, present and future, to the sea and the siren Parthenope, representing openness and hospitality, to the legend of Virgil, symbolizing rebirth and metamorphosis, and finally the architectural arch, symbolizing a window on the future. The colours of the logo are inspired by tradition but with a contemporary look. 
Visitor numbers are growing in Naples
Among the new initiatives is a call for entries for the first Fringe Fest in Naples, an event dedicated to the independent and experimental theatre scene, with the ambition of transforming it into a regular event beyond 2025. This 2,500th anniversary comes at a historic moment in which the city has strengthened its brand and is increasingly drawing tourists. The committee is made up of two branches, one strategic with the mayor Gaetano Manfredi and the councillor for tourism Teresa Armato, as well as the president of the Mezzogiorno foundation Antonio D'Amato, the president of the Unione Industriali di Napoli Costanzo Jannotti Pecci, and the president of the Federazione nazionale dei cavalieri del Lavoro - gruppo del Mezzogiorno, Carlo Pontecorvo. The other is a more technical-operational working group. Laura Valente is the artistic director.
The new Mu’ museum dedicated to a Neapolitan singer
The rich and varied programme of events will take place throughout the year, covering various areas of art and music. One of the city's newest attractions, in the heart of the Vomero district, is Mu’, the Murolo House Museum, a cultural space dedicated to Neapolitan song and the famous singer, promoted by the Roberto Murolo Foundation, it aims to preserve and enhance Naples’ unique musical heritage. Mu' won't be just a museum, but a lively and interactive cultural centre, offering guided tours, workshops, concerts and with music studios. Educational events, a violin-making workshop and micro-concerts are planned, inspired by the model of the Amalia Rodrigues Foundation in Lisbon.
Royal Palace
Exploring history through a multisensory experience
Moving towards the sea, but still in the heart of the city, the Royal Palace invites visitors on a unique virtual journey with The King's Lift, an interactive installation that allows you to explore four centuries of history through a multisensory experience that combines visual, sound and tactile elements. Through an evocative narration, visitors can immerse themselves in court life, reliving key moments in the history of the Kingdom of Naples and the Two Sicilies. Each floor of the virtual lift corresponds to a different era, allowing visitors to discover the architectural, social and cultural changes down time.
The Naples’ underground is worth a visit
Underground Naples is also a city of artistic and architectural innovation, as demonstrated by the incredible No 6 underground line. Each station is a true work of contemporary art, where sculptures and installations transform urban spaces into underground museums. Travelling along this line becomes an immersive experience, the colourful walls and works of art blending in with the too-ing and fro-ing of the passengers.
