Piedmont recorded over 6.28 million arrivals in 2024 and is showcasing its sixteen Royal Residences.
International overnight stays outpaced domestic tourism
In 2024 for the first time, international overnight stays in Piedmont outpaced domestic tourism, confirming the northern region’s growing global appeal. The new tourism record consisted of over 6.28 million arrivals and 16.89 million overnight stays, which were a +3.6% and +4.1% increase respectively over the previous year. These figures, released by the regional tourism observatory Visit Piemonte, confirm that the international demand rose by 5%, bringing the share of foreign overnight stays to 53%. Traditional key European markets like Germany, France, and Benelux performed solidly, while the United States posted +12% in arrivals, and China made a strong comeback with +36% in arrivals and +19% in overnight stays.
Piedmont has 16 UNESCO royal residences
As part of a recent press tour organized by Visit Piemonte a group of Italian journalists visited several of the 16 royal residences of the House of Savoy, all of which are a UNESCO World Heritage Site. This initiative coincided with the “Royal Wonders. Journey through the 16 Savoy Royal Residences - UNESCO World Heritage”, photographic exhibition hosted at the Piedmont Region’s office in Brussels. This is the first international exhibition entirely dedicated to this extraordinary architectural and landscape complex which is a testament to the legacy of Italy’s Savoy dynasty.
A meeting with Tourism Councillor Marina Chiarelli
After visiting several royal sites, including the Govone, Racconigi, and Agliè castles in the province of Cuneo, and Palazzo Madama, the Royal Palace, and La Venaria Reale in Turin, the journalists met with the regional tourism councillor Marina Chiarelli, who told them how heritage and major events are driving tourism growth in Piedmont. “Events are a key driver for Piedmont’s appeal” “Events are a key driver for Piedmont’s appeal. From the men’s professional Nitto ATP tennis finals to winter sports tourism and from the destination wedding sector (which generated 148,000 overnight stays and an economic impact of €68.5 million in 2024 Ed.) to trade fairs and cultural festivals: they all boost visibility and deliver tangible economic benefits, particularly in Turin and across the Langhe district,- said Councillor Chiarelli. - Working with regional stakeholders we have created a strong promotional system, and the feedback from international trade fairs like the WTM in London, the ITB Berlin and Osaka, confirms we’re on the right path. Return visitors also play an important role, returning again and again for the welcome they get and for our region’s unique and unforgettable experiences.”
“Piedmont is a benchmark for Italian culture abroad”
The Visit Piedmont press tour highlighted the diverse nature of the UNESCO-listed Savoy Residences, from the baroque grandeur of palaces like Turin’s magnificent Palazzo Reale to the intimate charm of royal hunting lodges and lesser-known properties. “Piedmont has truly acquired an international profile and is a benchmark for Italian culture abroad. The House of Savoy Royal Residences are emblematic of our drive to promote beauty, heritage, and culture as instruments of dialogue, and as major attractions for visitors from far and wide.”
