Club Med is to open a new premium resort in San Sicario Alto, in the Piedmont Alps.
One of the largest ski complexes in Europe
The new property is of particular importance for the area as it will significantly contribute to improving the standard of the region’s hospitality services. The ski area where the resort will be built is among the largest in Europe and already hosts prestigious facilities such as Club Med Pragelato Sestriere.
There will be major spin-off for all the Olympic valleys
"The investment is a clear sign of commitment to the area and the local economy, where more than 500 new jobs will be created and with major spin-off for all the Olympic valleys. Italy has extraordinary potential, both in the mountains and at the seaside. As pioneers, we are always looking for the best destinations to offer unique experiences to our guests, both Italian and international. Our partnership with Ream SGR for this new property enables us to make our planned development programme in Italy a reality," says Arnaldo Aiolfi, Club Med's project director. For Italy, Southern Europe and Middle East
“Italians, and in particular families, are 43.4% of our clientele”
Rabeea Ansari, CEO Club Med Southern Europe and Emerging Markets adds: "In our 75th anniversary year the new San Sicario project further strengthens our deep relationship with this extraordinary country. Italians, and in particular families, who are 43.4% of our clientele, increasingly appreciate the mountains. Overall, considering both the winter and summer seasons, the mountain segment in Italy recorded a business value growth of 72.4% over last year".
Activating a virtuous circle able to drive the entire local economy
The hope is that this project will contribute to boosting the image of Piedmont's mountains at an international level. As demonstrated in other areas, the entry of an international operator can activate a virtuous circle able to drive the entire local economy. “The partnership with an operator of the calibre of Club Med is a major strategic milestone for Ream SGR,- says Maria Cristina Zoppo, president of the asset management company. - The brand is recognized globally for the quality of its premium all-inclusive offer and its ability to enhance the areas in which it operates, bringing with it a sustainable, international and high value-added hospitality model.” Oronzo Perrini, general manager of Ream SGR added that this collaboration could be “the beginning of a shared path, with the aim of developing further initiatives in synergy, capable of generating value for investors, territories and local communities.”
