Toscana Promozione Turistica, is looking to the US, China and South America, said director Francesco Tapinassi, speaking at the WTM.
“Turning the Tuscany spotlight on in markets that were on hold”
"For 2024 we are aiming to boost the promotion of medium and long haul, with the US first and foremost, but also China and Japan, and then South America with Brazil and Argentina,- said Tapinassi. -This means turning the Tuscany spotlight on again in markets that were on hold over the last few years for one reason or another. Of course we are also working on the domestic market, especially after this summer’s drop in sea and sun tourism, due to the country's economic crisis and rising in costs. The 2024 target country for Tuscany is Spain, where up to now we have not taken direct action.”
Tuscany: a region for wellness, wines, food and nature
“We will also concentrate on families, and those travelling with pets, which are a very interesting target for our region. And we will reprise old chestnuts like camper-van tourism, we are the third region in terms of the number of berths.” At the WTM the Tuscany region presented the Benvenuti in Toscana project for women travellers. “We are also promoting the message that Tuscany is a destination devoted to wellness, wines and food and, of course, nature. In short, all themes for an audience seeking sustainability.”
