Italy is strong competition
As the world of international tourism came together at the WTM, the Italian Pavilion was one of the largest and attracted a lot of attention, proving once again that Italy’s appeal is universal and evergreen. Giovanni Toti, governor of the Liguria region, speaking at the show said: “Our pavilion is beautiful and showcases a country that knows how to bring together all its excellences while promoting its differences and peculiarities. This way it shows tourists that in just a few kilometres we can go from the beauty of Venice, Portofino, and the Dolomites to the islands, and this allows us to compete with the big brands.”
Noleggiare.it - the Team at WTM London
High expectations for the WTM
Mauro Acquati of Noleggiare said that expectations for the show were very high. “After an excellent 2023 we are working with our inbound operator partners for 2024. This year in particular the American and Canadian markets have been very important."
Massimo Diana, commercial director of OTA VIAGGI Tour Operator and Federico Scaramucci, president of Inside Marche Live
The WTM is a show with an 18-month vision
Also satisfied by the large turnout were Massimo Diana, commercial director of OTA VIAGGI Tour Operator and Federico Scaramucci, president of Inside Marche Live "The WTM has always represented an 18-month vision. We are already projecting ourselves onto the three-year period 2024 - 2026 and this is also the reason why Ota Viaggi is here at this show today," said Diana."
Good opportunities for relaunching tourism in Italy
Scaramucci added, " Inside Marche Live, the association of inbound tour operators in the Marche region, is here today because we believe in the English market, and more generally because this is the most important fair on a European level. We are here with our operators to promote the Marche and we are seeing good opportunities for relaunching tourism in our region and beyond.”
Glamour and Italian Gourmet during the Trenitalia exclusive WTM Party at the Sky Garden London
Elisabetta Gutterer of Trentino Marketing
The Italian regions were in the spotlight
The Trentino region was also present at the show with the aim of increasing its share of internationalization. “2023 was positive, it was the year of recovery that saw us back in the running. We are certainly satisfied, but we want to do more,” said Elisabetta Gutterer of Trentino Marketing, adding that next year their attention will be on the Scandinavian markets, France and Spain. “And we will also look overseas, especially to the United States and Canada without, of course, neglecting the rest of the world.
