Arzachena, in Sardinia, with its archaeological heritage is preparing for the arrival of tourists for the Easter holidays.
Visits to the museum and archaeological sites are on the rise
In 2024, 79,871 people visited the seven sites and the Museum, an increase of 1,891 (+2.43%) over the previous year. In total, the Nuragic village of La Prisgiona, the giants' tombs of Coddhu Ecchju, Li Lolghi and Moru, the Li Muri necropolis, the Malchittu temple, the Albucciu nuraghe and the Michele Ruzittu Civic Museum recorded 166,289 visits in 2024, an increase of +1.2% over 2023. In both 2023 and 2024 the prevalence of Italian visitors was confirmed, followed by German and French arrivals. In 2024, there was a decrease in the number of Spanish visitors, and an increase in the number of American, British and Dutch visitors.
“Our aim is to focus on an alternative to the sun-sea product”
The high season is from April to October, but May, June and September are the best months. “It is interesting to note that the number of visitors has grown in the shoulder months,- says Mayor Roberto Ragnedda. -Sardinia’s history is increasingly becoming a reason to travel. Our aim is to focus on an alternative to the sun-sea product, so that there is a better distribution of flows throughout the year. Highlighting our natural and cultural resources helps to attract a different target group more interested in outdoor activities and discovering the local area.” 
Improving facilities for visitors
The number of visitors to Arzachena’s museum is also growing, going from 3,500 annual visits in 2023 to 4,000 in 2024, with good results in November and December. “Exhibitions and concerts during the Christmas period have proved to be winning initiatives for renewing interest attracting tourists and the local community - said Ragnedda. “At the archaeological park we have installed new signage with maps and details at strategic points, while walkways and wooden fences have been completed,” added Ge.se.co director Anna Maria Zedda
