The Emilia Romagna region is a pioneer of tourism and has a busy schedule of events this year.
A packed year of travel trade events
Emilia Romagna region has a busy 2025 ahead of it which started with the ITB in Berlin in April, then on to the ATM in Dubai and the autumn IFTM in Paris, TTG in Rimini and WTM in London. It will also welcome Routes Europe 2026, the international aviation forum that will bring together the heads of airlines and destinations investing in the future of European air transport to be held in Rimini from 18 to 20 May 2026.
Looking at emerging and historical markets
Events at which the region intends intercepting inbound emerging markets such as the United States, Poland and Eastern European countries, while consolidating relations with historical markets like Germany, Switzerland and Austria. “Tourism has changed,- says Roberta Frisoni, regional councillor for tourism, trade and Sport. -In addition to the sea tourists are attracted to the inland areas, they want to get closer to art and culture, enjoy good wines and food that are steeped in tradition, immerse themselves in nature and enjoy the outdoors, both alone and with their families. A diversification of products that involves many industry players, and that the Region is supporting with investments aimed at improving accessibility.”
Modena
A growing demand for trade fair cities
There is an increase in the demand for cities - and not just Bologna or Rimini – that are trade fair centres that appeal for their conference and business tourism. “Modena and Ferrara are quieter and less popular destinations,- Frisoni says, - but they are growing and are an enriching addition to a beach holiday, as well as being an added value for business visitors.” The 30 exhibitions scheduled for 2025 certainly have appeal and range from the ancient art of Guercino and Correggio to the contemporary art of Ai Weiwei and Maurizio Cattelan, and from Symbolism to the Avant-garde and Great Photography, while the major exhibition dedicated to Marc Chagall is eagerly awaited in Ravenna from 18 October 2025 to 18 January 2026.
Ferrara
Sporting events are also drawing visitors
There is also a varied programme of sporting events. Cycling enthusiasts can follow two stages of the Giro d'Italia Maschile on 21 and 22 May, and the Giro d'Italia for Women from 11 to 13 July. Then in autumn, Bologna will host the Davis Cup final, which is just another of the many highlights of a calendar that includes events throughout the year.
Bologna
