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citizenM’s first Italian property is on Rome’s Tiber River 

By Thursday, 04 January 2024 15:00

citizenM, the hotel and lifestyle brand revolutionizing the hotel industry, has opened its first Italian hotel on the banks of the Tiber river.

Affordable luxury in the heart of Rome

With its concept of affordable luxury, the Dutch brand has opened citizenM Rome Isola Tiberina on the Lungotevere de' Cenci, a few steps from the Tiber river, the Jewish ghetto and Trastevere, and not far from the Pantheon, the Roman Forum and the Colosseum. The 5-floor building has been carefully renovated from commercial use into a modern hotel that blends the city's heritage with the brand's unique style. In fact, the renovation work has preserved the large windows typical of citizenM hotels around the world, offering guests a strategic vantage point over the city, the river and the Tiber Island.   

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An artwork with 80 different colours

With citizenM Rome Isola Tiberina the chain brings to Italy a revolutionary approach to hospitality, based on the concept of "luxury at an affordable price,” with rates for the 162 rooms starting at €159. Fundamental to the brand is its commitment to art, through collaborations with established and emerging artists. For the new Rome property the brand commissioned UNO, a Rome-based artist who created an extraordinary artwork entitled Look Up, 2023 which is a tribute to the city of Rome. The 402 sqm ceiling on the ground floor has been hand-painted in more than 80 different colours, while the interior features a selection of works by Italian artists.  

“We hope this is just the first of a series of new openings in Italy”

Robin Chadha, chief marketing officer of citizenM says "With the citizenM Rome Hotel Tiberina we bring a breath of fresh air and innovation to one of the world's most popular tourist and business destinations. With our unique formula we see ourselves as protagonists of this "new Renaissance" of Roman hospitality. We hope this is just the first of a series of new openings in Italy.”   For information: www.citizenM.com

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