Club del Sole has its focus on the growth of foreign markets thanks to a new commercial partnership with TravelJet.
Working in close synergy
At the helm of the project is the Group's sales director, Pierluigi Ceci, who, since joining Club del Sole, has launched a process of expansion into international markets. Historical inbound tourism Italian operator TravelJet will play a central role in the management of commercial relations, agreements and sales, through a dedicated sales force that will work in close synergy with the Club del Sole team.
Foreign markets like Club del Sole’s open-air product
"We believe this agreement is full of expectations and potential; foreign markets are showing very encouraging numbers towards the open-air product and Club del Sole is leading the way in Italy. We are extremely confident of a very positive and quick response from numerous international players, and we are counting on starting the 2026 planning already very soon with very targeted and specific actions and tools" said Filippo Bacchini, CEO of TravelJet
“It is very important for us to reach the German public”
"This operation is part of a broader development strategy, aimed at consolidating the Italian leadership in the open-air segment while extending Club del Sole brand recognition also beyond the national borders - said Angelo Cartelli, general manager of Club del Sole. - Our commitment towards internationalization is confirmed by the recent launch of the first advertising campaign on German TV. The campaign, focused on the regions of Baden and Bavaria, is aimed at strategic areas selected for their high tourism potential and strong affinity with the Club del Sole target. It is very important for us to reach the German public which is attentive to quality, authenticity, sustainability and the family aspect of the travel experience."
