As Mangia's Brucoli Resort in Sicily enters the Autograph Collection, the group's new strategy is taking shape, with a €90 million investment plan.
The €90 million investment plan with Hip (Blackstone)
The goal is to develop a hospitality business model following what has already been successfully done by some companies in Spain and Greece (the reference is to brands such as Palladium, etc.). Following the announcement of the €90 million investment plan launched in conjunction with the formation of the joint venture with Hip (Blackstone), comes the announcement of Mangia's Brucoli Resort's upcoming entry into the Autograph Collection (Marriott).
The Brucoli Resort will have 402 keys, five restaurants and two pools
After a complete renovation, the new Autograph Collection Brucoli Resort will reopen next summer with 402 keys, five restaurants, two bars, three swimming pools, several sports fields, a spa, and other exclusive services. But that's not all, said Marcello Mangia, president and CEO of the Aeroviaggi holding, as the rebranding of the Santa Teresa in Sardinia will join one of the world's top three hotel operators, with the choice due to be announced soon (perhaps Hilton, according to some rumors).
Rooms in the Club Med in Marmorata Sardinia will go from 3 to 5-star level
Six of the 13 Aeroviaggi properties are included in the investment programme agreed upon with Hip. Following the €3.8 million restyling of the Costanza Resort, now Mangia's Selinunte, which was completed before last summer, interventions are planned this year on the Brucoli Resort Autograph Collection (€25.5 million) as well as on Santa Teresa and on another Sardinian hotel such as the Budoni, for a total of €60 million. The operation will total 835 rooms ranging from 4 to 5 stars. The renovation of the former Club Med Marmorata in Sardinia, the second largest island in the Mediterranean, will begin in October, with the ambitious goal of boosting its 600 rooms from 3 to 5 stars. Finally, in 2024, it will be the turn of the Pollina in Sicily. This is 25% owned by Hip and 75% by Aeroviaggi, while in the joint venture, the Sicilian group owns 25% and the company controlled by Blackstone holds the remaining 75%.
“We’re looking at Puglia, Tuscany and the Amalfi Coast, but also at cities”
“Our development plans call for the joint venture to increase from six to 20 hotels in the next four years,” Mangia adds. “So we are looking at Puglia, Tuscany, and the Amalfi Coast, but we are also considering city locations, primarily for the purpose of opening boutique hotels or urban resorts. Starting with Palermo, where we have already purchased a building near the Teatro Massimo and will soon convert it into a 5-star hotel.” Aeroviaggi anticipates a turnover of €90 million this year, up from 70 million in 2022.
