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The Emerald Collection is looking to expand in Italy

By Tuesday, 29 November 2022 10:10
Emerald Collection Simone Scarapicchia and Greta Scarapicchia

Italy is in the expansion plans of the Emerald Collection, as is the Maldives, where the second resort opened on 1 October and Zanzibar, where the opening is scheduled for 1 December.

The Emerald Collection, a 5-star luxury owned company founded in 2013 by the Scarapicchia family, also has properties in Mediterranean and further development goals, with three properties currently operating as The Leading Hotels of the World.

“We are looking at properties in Sicily Sardinia, Puglia and Tuscany”

"We are looking at all potential opportunities," says Simone Scarapicchia, chief commercial officer Emerald Collection. “Currently Sicily, Sardinia, Puglia, and Tuscany, but not exclusively. In Central Italy there is an option for a luxury country resort, and in Palermo we have recently been offered a very viable conversion project for the construction of a city hotel. Of course, in the latter case, we do not yet know whether to reintroduce this property into Emerald Collection, create a new ad hoc brand, or even act as a white label company bringing in an international brand. We'll see. What is important is that we want to expand in the Mediterranean region."

An Emerald Collection sub-brand

In addition to the new 250-key Emerald Zanzibar Resort & Spa (marketed as a Valtur Escape in Italy. Ed), which will open in December, the company's plans currently include at least three to four openings over the next five years. "Among the projects already in the works there is a 500-room property in Zanzibar close to the first one," adds Scarapicchia. "We also plan to open a third location in the Maldives. In the last two cases, we envision an Emerald Collection sub-brand positioned at a slightly lower level than the original. In the Maldives this would put us in the $700-750 per night range with an emphasis on family discounts, whereas our other two properties there have average rates exceeding $1,000."

A family-run Italian company

This family-run Italian company focuses on all-inclusive luxury with an international vocation. "For the time being, we are pursuing direct acquisitions, however, in the future, we are open to other options, such as management contracts. We also do not rule out opening up our company's capital to outside groups, funds, or investors, which would allow us to accelerate our expansion strategies."

More info about Emerald Collection

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