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MICE & Events

Caldana Europe unveils the true value of Italy "We are at WTM to promote products that are not so popular abroad- said Gilda Ventura, of Caldana Europe Travel. -We want to go beyond classic Italy by offering a range of products from active to leisure holidays, with a focus on…
Italy is strong competition As the world of international tourism came together at the WTM, the Italian Pavilion was one of the largest and attracted a lot of attention, proving once again that Italy’s appeal is universal and evergreen. Giovanni Toti, governor of the Liguria region, speaking at the show…
Italy. A destination for all seasons Cutting the ribbon at the Italian pavilion on the opening day of the World Travel Market, Italian minister of tourism Daniela Santanchè stressed the importance of selling Italy as a year-round destination. "We are managing to break away from the traditional tourist seasons, but…
World Travel Market 2023 will reveal the latest worldwide trends with its Global Report to be released at the first day of the show on Monday 6 November. A spotlight on emerging and growing destinations for 2024 and beyond The exclusive WTM Global Travel Report, compiled in association with renowned…
ItaliAbsolutely’s first fam trip for international buyers and Messina’s first Meet Tourism were held in the Sicilian strait city from 18 to 22 October. Four days of excursions and B2B meetings The event highlighted the extraordinary synergy between ItaliAbsolutely, its parent company Travel Open Day, and Messina’s municipal administration. During…
WTM London 2023, the world’s most influential travel and tourism event, will shine a spotlight on the importance of education in the sector at this year’s Ministers’ Summit. Transforming tourism through youth and education The topic for ministers to debate, on 6 November Day One of WTM 2023, from 11:00…
The Expo Tuscia project from the DMO is a blueprint for targeted territorial marketing. “The Expo Tuscia DMO is a tool to trigger virtuous processes” The project stems from an important consideration,” says Vincenzo Peparello, president of the DMO. -A profound change in distribution has led to new needs and…
Tourism without seasonality: Italy is growing in value, sustainability and innovation, and its MICE industry holds a prime position among the top countries in the world ranking of conference tourism. Italy is one of the world’s top conference tourism countries ENIT has a raft of important international events under its…
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