A 20-year-long partnership that keeps on growing and evolving, because “the best is still to come.”
A high demand for European travel
This is how Bjorn Bender, executive chairman & ceo of Rail Europe, speaking at the WTM in London, described the long-standing partnership with Trenitalia. “I am convinced that our goals go hand in hand, as we see high demand for European travel, especially from overseas,- said Bender. -And then there is the strong interest in Italy, especially for luxury products such as the Frecciarossa trains. So we are intensifying and strengthening our cooperation to attract more and more customers who may not have travelled on these trains before. This is our main goal and, of course, as a distributor we also want to simplify the accessibility and global accessibility of Trenitalia trains.”
“Comfort, on-board service and choice with Trenitalia’s high speed”
Over the years the Frecciarossa has acquired its own precise status “And not just as an international but an Italian benchmark- said Pietro Diamantini, Trenitalia's high speed business director. -High speed is recognised for its intrinsic characteristics, for how it guarantees comfort, on-board service and choice. And it is an international recognition, which is not limited to Italy's neighbouring countries, but reaches distant markets, from which large tourist flows arrive in Italy. Many are return tourists, and second and third generations rediscovering their Italian roots, and they are no longer just looking for Rome, Florence and Venice but also for the South of Italy, Naples, the coast, the islands, the mountains and even spas. So many opportunities for a holiday with Frecciarossa allowing tourists you to make the most of their time and enjoy different destinations.”.
Sustainable train travel
A sort of journey into ‘La Dolce Vita, is what travellers are looking for in Italy,- added Bender. -Trenitalia has always been one of our top three products for Europe. And, compared to the past, demand for destination Italy, especially from countries like Brazil, India and the Americas in general, has never been so high.” And it is a demand for sustainable travel, “with the train you can explore destinations that 20 years ago you could not even have dreamed of. And our international groups wishing to go beyond the Italian borders can take advantage of international train connections from Italy to neighbouring countries.”
“So yes, hopefully the best is still to come”
A combination that is “perfect in every sense, and which today sees us present in the world with over 20,000 B2B partners selling our products and Trenitalia's products. In the Americas alone we count 10,000 B&B partners. The network is there and this is a winning partnership: on the one hand a very strong carrier with very good positioning and a luxury product and, on the other, a global network that feeds Italian trains. So yes, hopefully the best is still to come. But we already have a very solid base.”
