The Milan-Cortina Olympics have been a testing ground for Busitalia to become a leader in mobility at major events.
Not only B2C but also B2B customers
And in this regard Busitalia is aiming high says Serafino Lo Piano, CEO and general manager of the Trenitalia company specialized in public road transport and integrated mobility. Lo Piano outlines the company’s short and medium-term objectives. “While it will still take time to achieve the desired brand awareness, Busitalia has made progress since my arrival last March. Our goal is to be recognizable not only in local public transport but also in the tourism market. And so not only B2C but also B2B customers: we want to become leaders in mobility linked to major events in Italy.”
“A 100% satisfaction rate for the Winter Olympics”
The Winter Games have been a privileged showcase for Busitalia, presenting it to the world with all its potential to become a leader in the MICE sector. “From 23 January, when transport for the Olympics began, we have made 46,000 journeys, transporting athletes, staff, journalists, etc., with a satisfaction rate of practically 100%." And regarding events, there is “the partnership signed in 2025 with Federcongressi: an important contact that brings us closer to organizations with which we can open up new possibilities for collaboration.”
City Sightseeing Italia: the way to discover Italy
In 2026, Busitalia made headlines with the acquisition of City Sightseeing Italia, “an internationally recognized brand that represents a further addition to our company's transport chain. Trenitalia passengers, who also travel for other reasons, can take advantage of City Sightseeing's services and discover many different cities.”
