ITA Airways is innovating and strengthening its distribution model, and from 5 May the airline’s content will be available on NDC.
Aligning with other airlines in the Lufthansa Group
Moving its content to the indirect channel, means aligning itself with other airlines in the Lufthansa Group: From 5 May 2026, the airline’s most competitive fares will therefore be available to IATA/ARC agents with ITA Airways ticketing authority, via the group’s NDC solution.
Access to fares, offers and services
The NDC distribution model offers customers competitive fares, access to exclusive offers and the option of personalized packages, including additional services such as seat selection, extra baggage and upgrades, thereby enhancing the overall booking experience and service standards.
“Paving the way for new opportunities”
Adopting the Lufthansa Group’s distribution approach will allow travel agents to access ITA Airways’ NDC content quickly and easily. It also enables the airline to implement technological standards common to the rest of the group’s carriers, benefiting from best practices established through Lufthansa’s experience. “This development is a further step in ITA Airways’ evolution towards a modern, flexible and increasingly customer-value-oriented digital distribution model, paving the way for new opportunities through integration with the industry’s most advanced technologies,” said Emiliana Limosani, the airline’s chief commercial, network and incentive management officer.
