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Discover Piedmont with the return of the holiday voucher  

By Thursday, 21 July 2022 11:07

The holiday voucher has made a welcome return to Piedmont, the region of Northern Italy at the foot of the Alps, on the borders with France and Switzerland.


Outdoor activities in this beautiful region are being discounted by up to 50%, with the Visit Piemonte consortium offering a wide range of exciting outings that can be found on the portal www.visitpiedmont.com.

Two free nights for every four purchased

And, starting on 5 September, the 4x2 formula will also kick off, with two free nights accommodation for every four nights purchased, one of which will be offered by the accommodation facility and the other by the Piedmont Region.

valle varaita ink Varaita Valley

Aiming for longer stays

"The new formula aims at incentivizing longer stays, rather than the average almost three nights visitors spend here" says the president of the Region, Alberto Cirio.

“After the success of the holiday voucher in past years, it will continue to be an extra incentive to choose Piedmont, which this summer is among the favourite destinations after the sea destinations,” added the culture, tourism and commercial councillor, Vittoria Poggio.

Packages are on sale up to 30 June 2023

Packages can be purchased up to 30 June 2023, by which date they must also be used. Last year 55,000 vouchers were purchased for a total of 300,000 overnight stays.

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Piedmont is among the most popular regions in Italy

According to the latest survey from the Regional Tourism Observatory and VisitPiemonte, the Piedmont region is one of the most popular Italian destinations, coming in after Tuscany, Liguria, Puglia, Sicily, Marche and Sardinia. What attracts people are outdoor activities (58%), but there is also a growing desire for cultural visits (40%). In May arrivals were up by 10% and overnight stays by 18%. 

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