Pesaro, designated the Italian Capital of Culture 2024, has embarked on a journey that will involve the entire province throughout the year. 

Together with its citizens, artists, professionals, inhabitants, associations, tourists and stakeholders, the final objective is the transformation of unconscious identity into cultural heritage. This will be achieved through a participatory process based on an idea of widespread, inclusive culture in dialogue with the environment. Daniele Vimini, Pesaro’s deputy mayor and councillor for beauty emphasized that the calendar does not just represent a succession of events but serves as a focal point for the valorization of each of the province’s 50 municipalities.  

vimini2Daniele Vimini, Pesaro’s deputy mayor and councillor for beauty

In addition to the city of Pesaro, the rich calendar of events features the 50x50 Capitals Squared project, involving the 50 municipalities in the province of Pesaro and Urbino that stretch from the Apennine mountain range to the Adriatic Sea. Each of these municipalities in turn will be Capital for one week during the year. The 12-month programme, which started in January with the Medieval town of Vallefoglia and ends in December in Montegrimano Terme, involves hundreds of administrators, artists and creatives. Urbino's councillor for tourism Roberto Cioppi (week 9-15 December) stressed that Urbino will join Pesaro 2024 by focusing on the enormous intangible heritage of its landscapes. For the municipality of Fossombrone (week 6-12 May) councillor Maria Silvia Nocelli said the entire community will participate with its annual Triumph of Carnival celebrations.  

CIOPPI ROBERTO NUMERO 6 770x437Roberto Cioppi, Urbino's councillor of tourism


Benilde Marini culture councillor and deputy mayor of Cagli (week 8-14 April), said the town is focusing attention on its nature, and Torre Martignana, one of the most important Italian centres for sculpture, will highlight its art. The municipality of Mondolfo, once famous for its accordion production, will focus on the history of this popular instrument, and the municipality of Borgo Pace (week 27 May-2 June) will feature its nature trails as well as its links with art and music, without forgetting food.  The Pesaro 2024 project further envisages an impact on the integration of new cultural professions and on its businesses - from design to hospitality, and from bio to gastronomy to music - that exploit creative inventiveness to project the province’s great Renaissance legacy into the future.

Published in Cities & Regions

Bluserena's summer 2024 sales are already open, and the Abruzzo-based company is adding new services to its resorts in Sardinia.

A new full all-inclusive service

With 12 resorts in Sardinia, Apulia, Calabria, Sicily and Abruzzo, Bluserena is preparing for the next high season. The Is Serenas Badesi Resort near Gallura in Sardinia, will be offering a full all-inclusive formula including drinks, cocktails, and unlimited snacks. And Prestige Room guests will also have an exclusive pool with a bar, as well as a reserved area with table service in the restaurant, and an exclusive check-in and check-out lobby. 

A 15% discount for holidays booked by 31 January

The Calaserena Resort in southern Sardinia will also start the 2024 season with some new features. In addition to the restyled public areas, the rooms have been refurbished, there are new suites and a brand new fitness and spa area. Summer holidays booked with Bluserena Hotels & Resorts by 31 January afford a 15% discount on the next summer stay.

Published in Hospitality

SAS heads into summer 2024 with new Copenhagen-Genoa flights and more flights to Milan and Florence.

SAS’s Copenhagan-Genoa is a new entry for Italy

With a network of over 130 destinations in more than 40 countries, the Scandinavian carrier has added nine new destinations in Europe, including a new entry for Italy with the Copenhagen Genoa, which will be operated every Saturday.  "In addition to seamless connections to major cities and capitals, our summer operations offer new holiday destinations such as Genoa, Ibiza and Tivat,-  says chief revenue officer, Erik Westman. - In addition, we have increased capacity to destinations such as Malaga, Florence, Palma and Alicante.” 

Milan and Florence both get extra flights

Two more Italian cities, Milan and Florence will also have boosted services: Milan with four daily flights from Copenhagen, and Florence with daily flights to Florence.

Published in Transportation

Italy is suffering from a new and disturbing ailment: the Instagram-ization of travel. Last year this global phenomenon was aided and abetted by the White Lotus television series which was set in Portofino. The little town’s popularity soared to such levels that the mayor had to pass a law fining tourists up to $303 for "lingering" to take selfies at some of the best Instagram spots.  

As destinations scrambled to cope with crowds that threatened to engulf them, Italy hit a new record of 445 million visitors, and new regulations were introduced to combat overtourism, which is increasingly Instagram-driven. On the little islands of Lampedusa and Linosa, located between Sicily and North Africa, and on Procida in the Gulf of Naples, private tourist vehicles were banned.

In an earlier editorial we commented on how Venice - which last year attracted a staggering 68 million visitors – is introducing a day-tripper entrance fee and banning groups of over 25.  Sardinia too took stern measures last summer, limiting numbers on some of its most gorgeous beaches by forcing holidaymakers to make reservations. And - horror of horrors - making them pay in advance for their place in the sun.

Pamela McCourt FrancesconePamela McCourt Francescone
Executive Editor

Published in Editorial

In Terrazza Aperol in the heart of Venice, a stone’s throw from Ponte dell’Accademia, in Campo Santo Stefano, the Italian ritual of aperitivo meets design. 

Redolent of Venice’s bacari local bars

The 70sqm location, designed by the Milanese architecture firm Vudafieri-Saverino Partners, is a successful fusion of the traditional bacari, Venice’s tiny local bars, but with the contemporary allure of a cocktail bar. The main areas of the Bacaro and the Bar highlight the strong link between Aperol and Venetian tradition, and the architects have introduced blue details from the Aperol brand identity to lend a further note of personality. 

VSP TerrazzaAperol photoSantiCaleca 02 1

The Social Room is a multi-function area

Inside the Bacaro, where the famous Venetian cicchetti appetizers reign supreme, a counter in ribbed walnut lends a decorative touch, as do the orange details and bright lines, creating a warm relaxed mood reminiscent of Venice’s bacari.   The new Social Room stands out as a multi-function area for socializing, which is what Aperol is all about. Ideal at any time of day, from coffee to after dinner, the Bar continues to be the beating heart of Terrazza Aperol, the ideal place to enjoy a perfect Aperol Spritz and admire the beauty of this city through the large windows overlooking Campo Santo Stefano. 

03 VSP TerrazzaAperol ph SantiCaleca

Published in Food&Wine

easyJet is making a significant investment in Naples by deploying an eighth Airbus A320 aircraft to bolster its summer flight network. 

Summer seats will be a 9% increase over 2023

This move will result in an additional 160 thousand seats being offered next summer, reaching a total capacity of nearly 3 million seats, which will be a 9% increase compared to summer 2023. Commencing in early June, three new international routes will be introduced: Nantes and the Greek islands of Zakynthos and Preveza. This expansion at Naples will bring easyJet's network to a total of 47 destinations, of which 7 domestic and 40 international routes.

Increased easyJet summer frequencies from Naples

The addition of the new aircraft will enable easyJet to increase frequencies on popular routes for Neapolitan passengers, including the Greek islands of Santorini and Kos, as well as Spanish destinations like Minorca, Malta, or Sharm El Sheikh. Frequencies are also being boosted on domestic routes to Olbia and Catania, along with connections to European cities such as Athens, Barcelona, London Gatwick, Manchester, and Nice.

Aircraft with fewer emissions and a lower noise impact

 “Naples has always played a key role in our strategy in Italy,” said Italia country manager Lorenzo Lagorio who went on to highlight that the easyJet fleet's growth at Naples to eight A320 aircraft includes two Airbus A320neos, which boast environmental benefits with fewer emissions and a noise impact over 50% lower during take-off and landing.

Published in Transportation

All Nippon Airways enters into a codeshare with ITA Airways, giving passengers enhanced travel options between Rome Fiumicino and Tokyo Haneda. 

The two airlines exchange their codes

Starting on 24 January travellers with All Nippon Airways and ITA Airways can use a single ticket for their entire journey, checking in at the departure airport and retrieving their checked baggage at their final destination. From January 17 All Nippon Airways will use its NH code on ITA's flights between Haneda and Rome, as well as on routes connecting Rome Fiumicino to Bologna, Venice, Turin, Florence and Naples. At the same time ITA Airways will add its AZ code to Fukuoka, Hiroshima, Itami, Kansai, Okinawa, and Sapporo. Both airlines are exploring opportunities to expand their collaboration by introducing additional codes in the near future.

All Nippon Airways’ offices move to Milan 

This agreement aims to strengthen economic and trade ties between Italy and Japan, providing Japanese citizens with convenient travel options to Italy while ensuring the highest safety standards. In a parallel development, All Nippon Airways relocated its offices from Rome to Milan in December. This move, after almost three decades in the Italian capital, is seen as a potential precursor to the reopening of the direct Milan Malpensa-Tokyo route. Initially scheduled for 2020 and subsequently cancelled due to the pandemic, the airline views this change as a positive step forward.

“Every change brings new enthusiasm and new challenges”

Viviana Reali, Ana's country manager, expressed enthusiasm about the move, stating, “This is great news after the many years spent in the capital, but every change brings new enthusiasm and new challenges that we can't wait to take on. I also want to reassure the many contacts and partners present in Rome; nothing will change in our relations because we will be visiting often.”

Published in Transportation

Aleph Rome Hotel, a Curio Collection by Hilton, has achieved Green Key certification. 

A strong commitment to sustainability

This important milestone rewards the Aleph’s strong commitment to sustainability including saving water, using non-polluting ecological cleaning products, separating waste, and reducing energy consumption with LED bulbs. Added to which local, organic, and vegetarian food and drinks are available for guests.

“Tourism is at the forefront of sustainability”

Valeria Fruscio GM Aleph Rome Hotel

“We are proud to contribute to safeguarding the planet with many small but very important actions,- says Valeria Fruscio, general manager of Aleph Rome Hotel - Our staff take great pride in this project which sees tourism at the forefront of sustainability. We can still do a lot more, and this certification is an incentive for us to proceed with even greater commitment and energy.”

Leaving the planet a better place

 “We are very proud of this project,- says chief engineer, Rodolfo Giovannesi. -the reduction of water consumption is very significant, as is the exclusive use of class A+ paints that limit emissions of harmful substances to a minimum. I like to think that thanks to these measures we could leave the planet better than when we found it."

Published in Hospitality

Eight years after its last renovation, Hilton Milan is reinventing itself, inspired by the principles of biophilic architecture, a philosophy that places harmony between man and nature.

The indoor terrace will host events

Nicholas Hickson and Manuela Mannino of the architecture and interior design studio THDP also drew inspiration from the property’s Isola neighbourhood. This renovation started at the beginning of the year  with work on the 155 rooms in the west wing, which will be ready for Fashion Week in September. The terrace is also undergoing a major restyling to convert it into a versatile and modular indoor space, perfect for hosting events throughout the year. The renovation of the 165 rooms in the east wing, the suites and executive lounge will begin in September, and in the autumn the Pacific Restaurant will also be renovated.

Hilton Milan

“We expect to broaden our appeal to attract more leisure clients”

“With this renovation we expect to broaden our appeal, attracting more leisure clients who are attentive to the environment and looking for psychophysical well-being even when travelling,- explains general manager, Daniele Fabbri.  “For us it is an honour to return to work on the Hilton Milan project, after receiving the London Design Award for Best Lobby in 2017. Milan is a place close to our hearts, - adds Hickson.

Published in Hospitality

Norwegian Air Shuttle is betting on Italy and Milan Bergamo this summer with six routes.

The carrier’s Tromsø route is already operating two flights a week, operated by a Boeing 737-800 on Tuesdays and Saturdays up to 3 April 2024. From 31 March, flights will restart from Bergen, operated every Wednesday and Sunday until 23 October, and from 21 June to 16 August on Mondays and Fridays. Flights will also restart from Oslo Gardermoen, operating on Thursdays and Sundays.

Subsidiary airline Norwegian Air Sweden will also operate on Bergamo

The summer also brings with it a new route from Stavanger, due to operate from 18 May to 28 September, with two flights a week on Wednesdays and Saturdays except for the period between 21 June and 16 August when flights will be operated every Tuesday and Friday. With its subsidiary airline Norwegian Air Sweden, the Norwegian carrier will connect Copenhagen to Milan Bergamo with four weekly flights from 3 March to 25 October, as well as operating a flight from Helsinki from 2 June to 24 October on Tuesdays, Thursdays and Sundays.

“The strategic partnership with Norwegian Air Shuttle will be consolidated in 2024”

“The Norwegian Air Shuttle flights on Milan Bergamo airport allow us to expand our range of destinations, responding to both the demand for inbound, as well as outbound travel, - said Giacomo Cattaneo, Bergamo airport’s aviation sales director.  - The partnership with Norwegian Air Shuttle is a strategic one that will be consolidated in 2024, opening up increasingly promising scenarios."

Published in Transportation

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