Puglia, wedged between the Adriatic and Ionian seas, captivates with its castles and cathedrals, millenary olive groves and pristine landscapes. With more than 900 kilometres of coastline, it is one of Italy’s most sought-after destinations, especially for travellers seeking authentic, experiential and sustainable tourism
Puglia hosts major cultural, artistic, musical, food and wine, and film events year-round such as the Bif&est (www.bifest.it), the Bari International Film Festival, which is set to celebrate its 17th edition in 2026. From 21 to 26 March Puglia’s capital will be transformed into an international hub for movie directors, actors, screenwriters, critics, as well as lovers of the big screen and audiovisual culture. The event will showcase world premieres, film lectures, exhibitions, and retrospectives that will draw thousands of spectators. 
Taranto, Castel Sant'Angelo - Mar Grande ph credits: Carlos Solito
In Taranto, the capital of Magna Graecia, the 16th edition of the Medimex-International Festival & Music Conference (www.medimex.it) from 16 to 20 June 2026 will be an opportunity to listen live to top international artists and bands, visit themed exhibitions, and to attend masterclasses and workshops for both professionals and the general public. The event will explore the latest trends in pop, rock and alternative music, and every year draws in younger generations as well as a wider public.
Melpignano Pizzica Rehearsals - ph credits: Paolo Petrignani
Summer in Puglia is celebrated in late August with the Concertone di Melpignano, the culmination of the Festival Notte della Tarantan (www.lanottedellataranta.it), which in 2026 heads towards its 29th edition. This is the most important Italian folk music festival and celebrates the Pizzica, an ancient Salento dance linked to the most authentic traditions of Puglia’s folklore. More than 150,000 spectators from all over the world take part in the all-night Concertone, with the lead conductor, the Notte della Taranta Orchestra, the dance troupe and guest artists, and a cast of more than 60 performers on stage.
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