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1. Bluserena aims for foreign markets. Cicalò: “Record performance”

(Hospitality)

Bluserena aims for foreign market, having ended 2025 on a high note and with ambitious goals for 2026.  “Foreign clients have gone from 2% in 2022 to 16% today” “From 2023 to today our foreign client ...

Created on 19 February 2026

2. American, Asian and European buyers met Emilia-Romagna and Marche operators on an ItaliAbsolutely fam trip

(Fam Trip)

... manager Gardaland, Simona Pampaloni, sales & marketing manager Hard Rock, Marco Benazzi, secretary of DMO Castelli Romani, Silvio Bertero, president Consorzio Valli del Canavese, BluSerena’s corporate ...

Created on 21 October 2024

3. Bluserena: the aim is to increase the share of international clients

(Hospitality)

Bluserena's 2024 is off to a good start with positive booking trends for all its destinations, and the company is aiming to increase its share of international clients.  Bluserena’s resorts are directly ...

Created on 07 March 2024

4. Bluserena. 2023 was a record-breaking year, says CEO Cicalò

(Hospitality)

The Bluserena Group closed its first year with record-breaking results, says CEO, Marcello Cicalò.   Restylings and on the lookout for new properties The 12% increase over 2022 was €90 million, and ...

Created on 23 February 2024

5. Bluserena launches new services in its two Sardinian resorts

(Hospitality)

Bluserena's summer 2024 sales are already open, and the Abruzzo-based company is adding new services to its resorts in Sardinia. A new full all-inclusive service With 12 resorts in Sardinia, Apulia, ...

Created on 02 February 2024

6. Bluserena’s ESG collaboration agreement with Savills has kicked off

(Hospitality)

Bluserena’s collaboration to develop the corporate ESG strategy in cooperation with the real estate consultancy Savills has kicked off.  "Sustainability is at the core of our operations”  This collaboration ...

Created on 16 January 2024

7. Bluserena introduces e-bikes for guests in Puglia resorts 

(Hospitality)

Pescara-based Bluserena has decided to make e-bikes available in resorts in Puglia.  60 bicycles in the Ethra Reserve in Puglia At present the e-bikes, supplied by the Dutch startup Unicorn Mobility, ...

Created on 28 September 2023

8. Italian hospitality turnover ranking: Starhotels returns to the top

(Hospitality)

...  Sardegna Resorts is in fifth place (€106 million in 2022; 73 million in 2021; €88 million in 2019), followed by Bluserena (€96 million in 2022; €69 million in 2021; €79 million in 2019). Cogeta Palacehotels ...

Created on 04 August 2023

9. Bluserena: €55 million for the restyling of five resorts

(Hospitality)

Five Bluserena resorts are involved in a series of restyling works costing €55 million. The company was taken over by a Spanish fund in 2021 The Bluserena resorts undergoing restyling are the Calasarena ...

Created on 28 April 2023

10. Bluserena's Mare Italia 2023 sales open. Restyling for six resorts

(Hospitality)

... clients” "It is with great satisfaction that we kick off our summer 2022 sales with this extraordinary restyling operation, which represents an important added value for Bluserena," said the new Bluserena ...

Created on 30 December 2022

11. Bluserena gets €145 million financing from Unicredit and Caixa

(Business)

Financing for €145 million for the Bluserena group has arrived from the Italian Unicredit and the Iberian Caixa banks.  Development plans are going ahead This is according to the daily business newspaper ...

Created on 13 December 2022

12. Marcello Cicalò new CEO of the Bluserena Group

(Hospitality)

Marcello Cicalò is the new CEO of the Bluserena group. Cicalò brings to the company over twenty years of experience in luxury hospitality - starting his career at Delphina Hotels and Forte Village, and ...

Created on 07 December 2022

13. Bluserena. Up 20% with 1.2 million arrivals this summer

(Hospitality)

Bluserena, a leader in the Italian Mare Italia sea and sun market, closed a successful summer season with figures back over pre-pandemic levels, having recorded 1.2 million arrivals and a 20% increase ...

Created on 21 October 2022

14. Pambianco rankings: Voihotels stays on top but there are many changes 

(Business)

... Bluserena (based in Italy, the company is now controlled by the Spanish fund Azora, ed), with €69 million (-13%), followed by the Una Group (€67 million; -48%), by Hotelturist (The Resorts: €62 million; ...

Created on 27 July 2022

15. Ey reports that in 2021 there was a significant rebound in hotel investments in Italy

(Business)

... portfolio disposals, primarily the acquisition of the second Italian resort operator Bluserena. Then there was the series of acquisitions relating to trophy assets in primary destinations such as the Grand ...

Created on 06 May 2022

16. Spanish fund Azora completes the acquisition of Bluserena’s 13 hotels 

(Hospitality)

Bluserena, founded in 1985 by Carlo Maresca, manages a portfolio of 13 hotels (eight of which it owns) in the main Italian tourist destinations including Sardinia, Sicily, Apulia, Abruzzo, Piedmont and ...

Created on 20 December 2021